Our mission is very simple.

We are a trade marketing consultancy who deliver beautifully created, expertly crafted marketing events with a memorable twist.

A memorable team

Lisa Batty

Founder: Memorable media

A creative strategist and born networker, Lisa has extensive contacts, knowledge and experience of both media agencies and media owners. She has worked within the fields of planning and business development, collaborating with a number of blue chip clients including Unilever, LVMH, AXA, Harper Collins, Citroen

In 2008 Lisa began working with Time Inc UK to set up the media owner’s first ever Strategic Business Development Team. In 2013 she went on to create a Trade Marketing Team within the business and her award-winning positioning ‘Live the Passion’ showcased the company’s deep understanding of consumers’ passions. 

Highlights included initiatives such as; ‘Media-chef’, an inter-agency cookery competition; ‘Inspired Conversations’ a series of panel discussions at Ad Week Europe by industry legends such as Sir John Hegarty, Dave Trott, Lord Bell and Rory Sutherland; as well as ‘The Great British Shake Off’, an agency cocktail making competition. 

Memorable Media is the realization of Lisa’s dream to set up her own Trade Marketing Agency.

Mark Craze

Chairman: memorable media

Mark attended many of Lisa’s Memorable events during his 30 year career as a Group CEO in the global marketing services networks of Carat, Aegis and Havas. He now advises and invests in exciting start-ups.

Our background

Lisa has extensive experience in media agencies and on the media owner side working on a huge portfolio of blue chip clients.

She also has a fabulously extensive and eclectic black book.

She has worked as a Comms planner at agencies such as initiative media and OMD UK on clients such as Unilever, LVMH, AXA and Citroen She also had a long-term relationship with the publisher Harper Collins where she developed a track record for category defining, creative, multi award winning work.

In 2008 Lisa moved media owner side, to Time Inc UK, firstly setting up the Strategic Business Development team, then in 2013 she set up the trade marketing team, developing the award winning positioning ‘Live the Passion’ to reflect the company’s depth and breadth of knowledge of people and passions.

During this time the team raised the game for Time Inc, with such initiatives as; ‘Mediachef’, an inter-agency cookery competition, various big-name speakers at Advertising Week Europe, ‘`inspired Conversations”; a series of talks by industry legends such as Sir John Hegarty, Dave Trott. Lord Bell and Rory Sutherland among others, ‘Christmas in July’ and a mobile Christmas grotto, various category led trends breakfasts and even ‘The Great British Shake Off’, an agency cocktail making competition.

Towards the end of 2017 Lisa realized it was time to pursue her dream of setting up her own business. After much consultation and many glasses of wine with her ‘inspiration network’ she identified an opportunity to create a trade marketing events consultancy using her experience to date.

Lisa is fortunate to have Mark Craze as Chairman of Memorable.

Let's do something memorable, together.

Get in touch and tell us about your project...